Original paintings, illustrations, collage and prints - Please contact me for more information about my work, collaborations or commissions.
Original paintings, illustrations, collage and prints - Please contact me for more information about my work, collaborations or commissions.
A 4 Step framework for beginners to help you build the foundations of your online art business in a more mindful way.
Logged into yet another online course and listened to the teacher taking the video class, that familiar feeling of disappointment creeps over you. That feeling that you’ve wasted more money on yet another course, when you could have used that money to buy more materials or to take a different course that may have actually helped you.
Straight away you know that you are not going to get the information you need from this person and that they understand little about what it was like to be an artist.
You think to yourself how is it possible to find the time to create my art and create content so I can sell online?
Hey I’m Johanna! It has taken me a long time and a lot of courses to figure out how content marketing can not only work for me as an artist, but also to understand how it can be feasible when I already spend so many working hours creating my art.
What I’ve learnt from all the courses I have taken and my experience from putting it into practice with much trial and error, is that not only can our stories help us to sell our art, but they can also help us to deepen our creative process and have a clearer understanding of what we create, why we create it and who we create for.
Content marketing for artists does not have to be seen as a workload that is added on top of our already maximised schedule, content marketing can become at first an extension of our creative process, until, by habit, it becomes an integral and vital part of it.
- A 4 step framework that will help you to build the foundations of you online art business in a more mindful way.
- Guidance about what to have in place before you even think about selling online.
- Detailed explanations of online marketing for artists.
- Information and tools to help you build your online art business.
- Encouragement to show up authentically.
- An introduction to blogging and growing your email list.
- Clear outlined steps that will help you to start to take action.
- A number of worksheets and checklist to accompany you.
- An invitation to join a private Facebook group where you can connect with other artists in the same creative chapter as you.
“From thinking about my ’story’ for my work to organising my time better, and then being able to market my work online - Johanna’s workbook has helped me think into all these areas. Divided into 4 modules it takes you from start to finish. I found the worksheets really useful to help me focus on different areas and plan out my strategy. I liked the focus on ‘achievability’ - as often I’ve found courses unrealistic and the strategy not applicable to artists. Great simple explanations of how to get your work more visible online. Johanna’s contact throughout was supportive and I feel I can go back and ask for help at any time.” - Jane Pryor, Abstract Painting & Sculpture
“Johanna thank you so much for your fantastic workbook, it helped me so much to understand the process of how to sell my work online. The workbook is well structured and talks to artist’s, teaching us the marketing tools that we as artists need to be successful out in the world.” - Bianca Wolf, Graphic Designer & Photographer
What Can I expect to get out of this workbook?
This is a workbook for beginners. My aim is that once you have completed reading it and done the exercises you will be far more confident about selling your art online and assured that when it comes to promoting your art the most important thing is not style but story, connecting not only with art collectors, but the RIGHT art collectors, adding richness to your creative journey as a whole.
Can I connect with other artists doing the workbook?
Absolutely. Connection and support is pivotal when it comes to stepping outside of your comfort zone. Being able to reach out and ask ‘Is anyone else struggling with this?’ or ‘Can anyone help me?’ and receiving a ‘Yes!’ is comforting and helps us to take action. We have a Facebook group for all of these kinds of conversations. If you're not interested in joining, that's fine too!
What software do I need to download the workbook?
I use PayPal to take payment which means that you can use your PayPal account or a credit card in whichever currency you prefer. You’ll then receive the workbook as a PDF file over email, which you can read on your computer or send to an iPhone or kindle.
